Start free. Upgrade when the work demands it.
Every plan runs the full method and the Advisor — the free tier is genuinely useful on its own. Founder adds exports and AI market research; Team adds a shared workspace for companies and product teams; Program runs a whole cohort for accelerators and universities. Corporate innovation teams: see the Innovation Hub engagement below. Annual saves two months. Every paid plan can bring its own AI key for unlimited AI.
Your ideas and evidence stay private by default. Public links are published only when you choose.
Kick the tires on a real idea — no card.
- Up to 2 ideas
- All 7 validation stages (100+ framework fields)
- AI Advisor — 10 messages a day
- Quality scoring, gates & the evidence ledger
- Version snapshots (up to 25)
- Canvas version history (up to 50 per canvas)
- Public share links (publish only with explicit consent)
- Works on mobile
- Export to PDF & pitch deck — Founder
- AI market research — Founder
- Team workspace — Team
No card needed. Free forever.
For the solo founder taking one idea to investor-ready.
- Everything in Free
- Up to 10 ideas
- Export to PDF & pitch deck
- AI market research — topic suggestions + deep research with sources (supports discovery; never replaces your evidence or moves your score)
- Unlimited version snapshots
- Unlimited canvas version history
- Bring your own AI key — unlimited AI, no daily limit
Sign in or create your account, then pay by card. Cancel anytime.
For a company or product team validating together.
- Everything in Founder
- Unlimited ideas
- Team collaboration & shared workspace — members, roles & companies
- Unlimited version snapshots
- Unlimited canvas version history
- Bring your own AI key — unlimited AI, no daily limit
Sign in or create your account, then pay per seat by card. Cancel anytime.
For accelerators & universities running a whole cohort.
- Everything in Team
- Portfolio dashboard across every cohort
- Companies, cohorts & member management
- Mentor roles + structured review
- Cohort, mentor & committee export briefs
- Education discount for universities
No checkout — a real person replies within one business day.
Universities get an education discount on Program — mention it when you talk to us. Program plans are invoiced — we agree the scope with you first.
What each plan actually includes
Every number below is read from the same limits the server enforces — this table cannot say one thing while the product does another.
| Feature | FreeFree forever | Founder$39/mo | Team$69/seat/mo | Programfrom $8,000/yr |
|---|---|---|---|---|
| Active + paused ideasArchived ideas never count toward the limit. | 2 | 10 | Unlimited | Unlimited |
| Version snapshots per ideaA restorable point-in-time copy of an idea. | 25 | Unlimited | Unlimited | Unlimited |
| Customer segments per ideaEach segment is scored on its own evidence. | 10 | 10 | 10 | 10 |
| Saved versions per canvasHistory for a generated canvas (lean canvas, positioning, and so on). | 50 | Unlimited | Unlimited | Unlimited |
| Seats in a workspace you runPeople you can invite into one shared workspace. | Just you | Just you | 50 | 500 |
| Export to PDF & pitch deckEnforced server-side — the export endpoints require Founder or above. | Not included | Included | Included | Included |
| AI market researchTopic suggestions and deep research with sources. | Not included | Included | Included | Included |
| Team, company & cohort managementShared workspace, roles, companies, cohorts and mentors. | Not included | Not included | Included | Included |
The AI Advisor, all seven stages, quality scoring, gates and the evidence ledger are on every plan — including Free.
Program adds, beyond the numbers
- Portfolio dashboard across every cohort
- Companies, cohorts & member management
- Mentor roles + structured review
- Cohort, mentor & committee export briefs
- Education discount for universities
We install your innovation practice — you run it on ValidLab.
A sales-led engagement for corporate innovation teams: we set up the method, stand up the governance by hand, and hand you the platform — then your team runs it.
- 01
Consulting
We stand up your innovation practice with you — how ideas enter, how they're weighed on one evidence standard, and how the portfolio is run.
- 02
Team training
Your teams learn the seven-stage venture method and how to argue persevere, pivot, or kill from evidence rather than eloquence.
- 03
Governance & stage-gate setup
We configure your portfolio, decision log, and stage-gate structure by hand in the engagement — sponsor and reviewer roles mapped to your process.
- 04
The platform license is included
Your ValidLab license — the per-seat Team plan for your working group — is bundled into the engagement as the recurring tail. It also stays available standalone, unchanged.
Engagements start at $15,000 — we scope the rest with you on the call.
Comparing us to AI idea validators? See the honest comparison.