Seven stages of proof, not a one-shot report.
ValidLab walks an idea from a raw hunch to a defendable readiness call through seven stages, each with explicit gate criteria and a separate quality verdict. The method is the founder’s own: two decades of lean product validation, refined through MIT executive education. The point is the same throughout, which is to surface what’s actually true about your idea, early, while it’s still cheap to change your mind.
The seven stages
- 01
diagnose
You think you have a problem worth solving? Prove it.
- 02
discover
Talk to real customers. Not your co-founder.
- 03
define
Strip it down. Build less. Way less.
- 04
validate
Does anyone actually want to pay for this?
- 05
ignite
Light the fire. One channel. One target market.
- 06
deploy
Systems, not heroics. Make it repeatable.
- 07
dominate
Scale smart — only when the numbers say so.
What makes the score honest
Gates and quality are different signals
A gate is the minimum to advance a stage: did you fill the required fields? Quality is how strong those answers actually are. A stage can pass its gate on thin answers; ValidLab shows both and never lets the first masquerade as the second.
A traction number needs evidence behind it
A traction claim (product-market fit, retention, LTV:CAC, ARR) reads as developing at best until the evidence ledger backs it. Answer quality is scored from the wording itself: length, numbers, plan and timing words, and research words such as interview, survey and pilot. Evidence you link to a field lifts that stage’s quality further, up to a fixed cap.
Magnitude checks catch the absurd
Claimed revenue larger than your obtainable market, a SOM bigger than your SAM, a price that single-handedly exceeds the whole market: these get flagged as deal-breakers, not celebrated. An open deal-breaker caps the verdict.
The score is deterministic
No AI decides the headline number. The Advisor (the AI) reads your answers, cites them back, and argues, but the readiness score is computed from your data by rules you can inspect, so it means the same thing every time.
What this looks like in practice
Completeness is not proof. The same field, answered two ways:
Who has this problem? “Store managers.”
Who has this problem? “24 recorded interviews with ops managers at 50–500-SKU groceries; 19 ranked shrink in their top three weekly costs.”
“Your buyer is independent cafés, but all six interviews are with enterprise chains. That evidence doesn’t support your segment.”
Illustrative. The Advisor cites your own answers, never invented facts.
See it on your own idea.
The fastest way to understand the method is to run a real idea through it.